Training Course Microsoft Dynamics 365 Marketing MB-220
- Price
- Duration
- Number of hours
Our sessions are guaranteed with a minimum of one participant (except in cases of force majeure).
Description of the Training Course Microsoft Dynamics 365 Marketing MB-220
Master the key features of Microsoft Dynamics 365 Marketing. Designed for digital marketing and CRM professionals, it allows you to design personalised customer journeys, manage multi-channel campaigns and analyse marketing performance on a large scale. Comprehensive training to optimise customer engagement and take full advantage of the Dynamics 365 ecosystem.
Format
Remote (recorded sessions).
GOOD TO KNOW
This training course includes numerous exercises (60% practical) to enhance learning. Sessions are guaranteed with a minimum of one participant (except in cases of force majeure). A preliminary interview is held between the participant and/or a company representative in order to fully assess the participant’s profile (level, needs, professional context, challenges, etc.).
Assessment : during the training course, the trainer assesses the participants’ progress through multiple-choice questions, role-playing exercises and practical work. Participants receive a certificate of completion at the end of the training course.
objectives of the Training Course Microsoft Dynamics 365
By the end, each participant will be able to :
- Master the key features of Dynamics 365 Marketing
- Design and automate personalised omnichannel campaigns
- Manage segments, leads, customer journeys and engagement scores
- Analyse marketing performance with targeted KPIs
- Learn how to configure the marketing environment in accordance with Microsoft best practices
Prerequisites of the Training Course Microsoft Dynamics 365
- Basic knowledge of marketing processes (B2B/B2C)
- Experience with Dynamics 365 or another CRM solution is desirable
- Proficiency with web tools, marketing automation, email marketing, or CMS
Because each participant has a unique background and expectations, a preliminary interview with our expert allows us to precisely identify their objectives, level and professional challenges. This enables us to tailor the training content to ensure relevant and personalised learning.
Target Audience
IT or marketing professionals who wish to learn how to use Dynamics 365.
Detailed of the Training Course Microsoft Dynamics 365
Introduction to Dynamics 365 Marketing
Architecture, use cases, integration with the rest of the Dynamics 365 ecosystem (Sales, Customer Insights, etc.).
Marketing environment configuration
Initial configuration, user management, domains, integration with Customer Voice and other applications.
Segmentation, contact and lead management
Creation of dynamic and static segments, lead qualification, scoring rules, and progression through the marketing funnel.
Creation of campaigns and customer journeys
Design of emails, landing pages, forms, and configuration of automated multichannel journeys.
Events, webinars and interactive marketing
Organisation of physical and online events, integration with Teams/Webinar, participant tracking.
Analysis, reporting
Dashboards, KPIs, behavioural insights.
The advantages of this training course :
• You will master all the pillars of the Microsoft Dynamics 365 Marketing solution: segmentation, scoring, customer journeys, and multichannel campaigns.
• 60% of the training is devoted to practical application, ensuring immediately transferable operational skills.
• You will learn how to configure the environment according to Microsoft best practices, reducing errors and increasing implementation efficiency.
• Ideal for marketing or CRM professionals looking to move to a unified, manageable platform.
• By choosing this training course at Forma-IT, you are also investing in a charitable cause : part of the fee is donated to charities.
FORMA-IT's training courses are also supportive
At Forma-IT, we believe that training can also be a lever for solidarity. This is why part of each registration is donated to associations that work in areas that are close to our hearts:
The SPA, for animal protection
The Restos du Cœur, for the fight against precariousness
Ludopital, to make the daily lives of hospitalized children easier
- APF France Handicap, for the rights of people with disabilities and their families
By choosing Forma-IT, you invest in your skills while contributing to essential causes.
Our related training courses
Training Course MB-800 Microsoft Dynamics 365 Business Central
Ensure customised configuration of the tool.
Would you like to know about upcoming sessions ?
Would you like to schedule this Training Course MB-220 Microsoft Dynamics 365 on a specific date ? Contact us by email or by filling out the contact form.